What is the ROI of AI Chatbots?

ROI, or return on investment, measures the financial benefits you gain from using a chatbot versus the cost of implementing it. For small businesses, the ROI of chatbots is often substantial, thanks to their cost-saving and revenue-boosting features.

How Can Chatbots Reduce Business Overheads

1. Labor Costs: Chatbots can handle tasks that would otherwise require hiring additional staff. For example, answering 50 inquiries a week manually costs €640/month, while a chatbot can handle the same workload for €300/month.
2. Operational Efficiency: Chatbots work 24/7 without breaks, unlike human employees. This continuous operation ensures no missed opportunities or downtime.

How Can Chatbots Generate Revenue?

1. Increased Lead Conversion: Chatbots qualify leads faster, reducing drop-off rates and increasing conversions.
2. Upselling and Cross-Selling: By recommending relevant products, chatbots increase the average order value in e-commerce stores.

AI Chatbot ROI Calculation

• Scenario 1: A business spends €300/month on a chatbot and saves €640/month in labor costs. ROI = (€640 – €300) / €300 = 113%
• Scenario 2: A chatbot generates €2,000 in additional sales each month, costing €300 to operate. ROI = (€2,000 – €300) / €300 = 566%

The Intangible Benefits of Using Chatbots

• Improved Customer Experience: Faster responses and personalized interactions lead to higher satisfaction.
• Brand Perception: Adopting AI showcases your business as modern and customer-focused.

Is a Chatbot Worth It?

For small businesses, the ROI of chatbots often exceeds expectations. By automating repetitive tasks and engaging customers more effectively, businesses save time, reduce costs, and increase profitability.

See a Chatbot in Action

See the latest bot I built here on our website (click the icon in the bottom right)

Or drop me an email to chat about working together.

info@wyld.ie

You’re busy so no messing here, let’s get straight into it…

1. 24/7 Customer Support: Never miss an inquiry again, no matter the time.
2. Booking Appointments: Automatically schedule meetings or appointments with clients.
3. Event Registration: Simplify event sign-ups and confirmations.
4. Lead Qualification: Ask targeted questions to identify hot leads.
5. Product Recommendations: Use AI to suggest products based on customer preferences.
6. Follow-Up Reminders: Automate reminders for appointments or follow-ups.
7. Survey Collection: Gather feedback effortlessly through conversational surveys.
8. FAQ Automation: Eliminate repetitive inquiries with instant answers.
9. Customer Onboarding: Guide new customers through your products or services.
10. Billing Support: Help customers with payment questions or overdue bills.
11. Internal Communication: Use chatbots to streamline team communication.
12. Training Support: Provide automated onboarding for new hires.
13. E-commerce Upselling: Suggest complementary products at checkout.
14. Subscription Management: Allow customers to update preferences via chatbot.
15. Data Collection: Collect insights on customer behavior and preferences.
16. Language Translation: Break down language barriers with multilingual chatbots.
17. Travel Assistance: Book flights, hotels, or taxis for clients on-the-go.
18. HR Assistance: Automate job application queries for recruiting.
19. Community Engagement: Engage with followers on social media.
20. Crisis Management: Quickly respond to crises with automated alerts and updates.

Chatbots:

• Streamline operations 
• Create a better experience for customers 
• Improve employee productivity

Let’s chat about building one for your business. Drop me an email with an intro to your business and any questions you have. 

info@wyld.ie

Next Blog: The ROI of AI Chatbots for Small Businesses

What is an AI Chatbot?

A chatbot is an always-on AI-powered tool that interacts with users through text or voice, simulating a human-like conversation. Whether it’s answering FAQs, booking appointments, or generating leads, chatbots are designed to automate repetitive tasks and improve customer interactions.

How Do Chatbots Work?

Chatbots use Natural Language Processing (NLP) to understand user queries and respond appropriately. They can be integrated into websites, messaging apps, or even voice assistants, making them versatile and accessible.

4 ways businesses can use chatbots:

1. 24/7 Customer Support
2. Booking Appointments
3. Event Registration
4. Lead Qualification

(get 16 more ideas here)

How Can a Chatbot Save My Business Money?

1. Reduces Staffing Costs: Chatbots handle repetitive tasks like answering inquiries or booking appointments, reducing the need for additional hires.
2. Improves Efficiency: While a human employee can only manage one conversation at a time, a chatbot can handle hundreds simultaneously, ensuring no customer is left waiting.
3. Increases Customer Retention: Quick responses and 24/7 availability improve customer satisfaction, leading to higher retention and repeat business.
4. Enhances Lead Generation: Chatbots can qualify leads by asking pre-set questions, saving your sales team time and increasing conversion rates.
5. Reduces Errors: Unlike humans, chatbots don’t make mistakes, ensuring consistent and accurate information delivery.

Breakdown of Cost Savings

Super quick example for you…

Imagine a business handling 50 inquiries a week. If an employee earning €20/hour spends 8 hours weekly managing these, that’s €640/month. A chatbot costing €300/month can handle a bigger workload for less than half the price.

This also frees up your employee to focus on closing leads and providing an excellent service to your current customers (make your business more money).

Think this would be great for your business? 

Drop me an email with an intro to you and your business, and then if we’re a good match, I’ll start building a demo for you. 

Next Blog: 20 Unusual Ways Business Owners Can Benefit From Using Chatbots

At WYLD, we specialise in helping businesses increase efficiency, boost sales, and deliver exceptional customer experiences through cutting-edge digital solutions. From AI-powered chatbots to comprehensive marketing strategies, we offer services designed to meet your unique needs.

Our most popular services include:

• AI Chatbots
• Web Development 
• Content Marketing 
• Sales Enablement 
• Operations Automations 
• Podcast Production 
• Online Events and Webinars 

Let’s jump in…

AI Chatbots

Transform your business operations with our fully customized AI chatbots.

What We Offer: Chatbots tailored to handle customer inquiries, lead generation, FAQs, and sales—24/7.

Pricing: Starting at €300/month.

Why Choose Us? Our chatbots automate repetitive tasks, boost efficiency, and save costs, allowing you to focus on scaling your business.

Bonus: Add our €550 Content Marketing package for a more engaging and polished chatbot experience.

Web Development

Build a website that reflects your brand and drives results.

What We Offer: Custom websites designed to captivate your audience and optimize user experience. 

Pricing: Starting at €1,500.

Why Choose Us? Our sites are not just visually appealing—they’re built to convert visitors into loyal customers.

Content Marketing

Engage your audience with SEO-optimized, omni-channel marketing strategies.

What We Offer:

• AI chatbot Content enhancements
• Content Strategy and Creation
• Social Media Management 
• Email Marketing and Copywriting

Pricing: Chatbot content marketing packages start at €550 (one-time investment).

Why Choose Us? We create content that boosts visibility, drives engagement, and positions your business as a leader in your industry.

Sales Enablement

Accelerate your sales process with the right tools and strategies.

What We Offer:

• Lead generation campaigns
• Prospect nurturing sequences
• Digital sales assets, decks, ebooks, presentations

Why Choose Us? We help you identify and convert leads more efficiently, shortening your sales cycle and driving revenue growth.

Operations Automation

Streamline your business operations with powerful automations.

What We Offer:

• Appointment booking automation
• Customer onboarding processes
• Discovery call scheduling
• Handling repetitive customer queries

Why Choose Us? Automate time-consuming tasks to free up your team’s time, improve accuracy, and enhance the customer experience.

Podcast Production

Turn your podcast idea into a fully-fledged marketing tool.

What We Offer:

• Ideation and planning
• On-day recording and management
• Post-production editing and optimization
• Marketing and promotion to boost reach

Why Choose Us? From start to finish, we handle everything, ensuring your podcast is professional, engaging, and tailored to your audience.

Online Events and Webinars

Host impactful events that connect and convert.

What We Offer:

• Event ideation and planning
• On-day management, from tech setup to moderation
• Post-production editing of recordings
• Marketing to maximize attendance and reach

Why Choose Us? We make online events stress-free, delivering a seamless experience for both hosts and attendees while driving meaningful engagement.

Why Work With Us?

Hey Haelee and Dermot here, 

We have +25 years experience helping small businesses maximise their resources and build lean,  profitable processes. 

Our solutions are designed for SMEs who want to:

✔ Save time and reduce operational costs.

✔ Boost sales and improve customer engagement.

✔ Stand out in today’s competitive digital landscape.

Contact us today for a free consultation 

info@wyld.ie 

I, Dermot Garland, recently jumped on The Irish Photography Podcast to chat with Darren about all things photography!

On this weeks episode I get to have a chat with one of the photographers whose work I have been admiring for quite a long time. Dermot is based out of Dublin and has made the area his own playground, producing banger after banger every week and finding himself as one of the hottest Photographers on the scene at the moment. We discuss his journey in photography so far, his approach to a scene, editing and style. Dermot is certainly a photographer to follow in 2022 and I am sure beyond.

You can find more of my photography here https://www.instagram.com/dermotgarland

What is this scheme?

The Trading Online Voucher Scheme is a grant of up to €2500. It allows you to build your business with aid from a Government grant scheme. It offers financial assistance of up to €2,500 with co-funding of 50% from the business along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to 50% can make this investment very affordable for many small businesses out there. Participating in this scheme can make the process of trading online much easier for you.

Recent Update

Businesses that have already received a Trading Online Voucher can now apply for a second voucher, where upgrades are required.

Funding can be used towards adding payment facilities or booking systems to your website or developing new apps for your customers. The voucher can also be used towards subscriptions to low cost online retail platform solutions, to help companies quickly establish a retailing presence online.

How To Qualify

If you want to qualify for the scheme, your businesses must have:

• Limited or no e-commerce presence;
• 10 or less employees;
• Turnover less than €2m;
• Applicant business must be trading for at least 6 Months**;
• Business must be located in the area covered by the LEO to whom they make their application i.e. LEOs cannot accept applications from businesses located outside their jurisdiction.

Over 2,000 businesses, just like yours, have already benefitted from the scheme. WYLD can help and support you throughout this process. Businesses that participated in the scheme reported that, on average they saw their sales increase by 20%, with an 80% jump in sales leads and 3 in 5 exporting for the first time.  

Previous voucher recipients may apply for a second voucher. Previous voucher recipients cannot apply for a second voucher before they have submitted their final claim for their first voucher. 

Read the full article here.

“I am starting a new business and I know I need a website but where do I start?” This is the most common sentence we hear form new clients when it comes to their business.

A website is a key tool for your business these days and can cost anywhere from €500 – €20,000. Most web designers and digital agencies will offer you solutions they feel is right based on business tactics. But have you ever just wanted to know the facts, options and costing before going into that conversation? Being informed about what you need to make your business work gives you the best advantage in these situations.

We are now offering a Development Workshop where we will sit with you, discuss your project, the options you have available and the most cost effective solution for your business. Here is a list of what we will cover in this workshop:

Domain Availability, Website Hosting options, Email Set up, Website platforms, design options, layouts, e-commerce options, website payment solutions, specific functionality, marketing, social media, search engine optimisation (SEO), Google Analytics, Google Ads, projects time frames.

This development workshop can done through Video call or in person and will take 2 hours in total. The cost for this is €500 ex vat.

If this is something that you feel would benefit you and your business please feel free to get in touch and we will arrange a call as soon as possible.

With the majority of the world on lockdown business is likely NOT as usual. So, how does your business adapt quickly and keep growing? Aside from web design we try and offer our clients advice on free to use online solutions that can help with your day to day business needs.

The truth is there’s no magic formula or 3 step process but one thing is certain Freelancers/Entrepreneurs/Business Owners/the Recently Unemployed need to be creative and utilise FREE RESOURCES.

4 FREE Apps

1. Wave Invoice App – The best way to keep track of your invoices and payments. Fun features; Wave is perfect for tax time and VAT and will also send you a notification when your client has viewed your invoice.
2. Zoom.us – A virtual meeting place for up to 100 people. Whether you’re running classes, managing a team or showcasing your work, Zoom is the user friendly platform to go for.
3. Canva.com – Content creation and design made easy! This app is easy to use and has thousands of templates to get you going straight away.
4. DJI Osmo App – You don’t need a DJI products to use this app. Edit slick videos from your phone for free.

Embrace the challenges your business is currently facing and adapt!

We are a Client-focused Quality-driven Digital Marketing & Web Design Agency. Do you need an agency to take your brand to the next level and give it the profile it deserves? If you’re interested to see what we can do for your brand, get in touch.

Here at WYLD, we specialise in Web Design. Our aim is to enhance your digital reach, communicate your story & promote meaningful interaction with your audience. Our creativity, collaborative approach & adaptability in a fast paced digital world are strengths we are proud to bring to every project.