Building a website or brand for your business can be a daunting and sometimes costly task. Always remember, Time is money. We have put together a list of five things to do before calling a web designer that will give you the information you need to get the best result at the best price.
Competitor Analysis – or as we like to call it, Professional Benchmarking! Identifying your competitors website will give you a better idea of what features and functionality are being used at industry standard.
Choosing a style – having a clear idea of what you want is key. Make a list of three websites that you really like the look of. Note what it is that stands out to you and why. It could be the colors, the layout, the content or the imagery.
Choose a tone – Choose a tone that represents your business. Do you want to come across as friendly, whitty, professional or informed? The language you use on your website make a huge difference.
Images – What images best represent your business? Do you have images already? If so start by making a folder on your computer and adding these images to it. If not, most smart phones these days are more than capable of taking high resolution professional quality images that will be perfect for your website.
Social – Do you a have a presence on social media? If not it’s time to create one. Social media plays a huge part in business these days and offers multiple solutions to promote your website content through.